Launch
A bright Ghost theme for SaaS and startup blogs: a gradient hero with your lead story in a browser window, a changelog with version badges, release notes with New / Improved / Fixed labels and an announcement bar.
// overview
About Launch
Launch is a bright blog theme for SaaS products and startups. A gradient hero, a real changelog with version badges, release notes with New / Improved / Fixed labels and screenshots in browser frames help product updates turn into signups.
Who it is for
- You run a software product and blog about it
- You publish release notes and want a real changelog
- You want guides and customer stories to lead to a signup
- You sell a members-only newsletter or course on the side
Probably not for you if
- You write a code-heavy developer blog — see Stack
- You run a news site with many posts a day — see Gazette
- You review gadgets with scores — see Pixel
Pages and layouts
Page templates: Changelog, Topics, Writers, Membership, Signin, Signup, Account.
Extra post layouts: Release notes.
Getting set up
- Changelog: create a page with the slug changelog and choose the Changelog template. Add an internal tag #v 1.0.0 to each release post.
- Hero: set Hero title in the theme settings and mark your best posts as Featured. The newest featured post appears in the browser window.
- Call to action: set the CTA title, text, button and link, or leave the title empty to hide the card.
- Upload the theme zip in Ghost Admin → Settings → Design, then fill in the theme settings.
- Import the sample content if you want to start from the demo and replace it with your own posts.
What you download
- The theme, ready for Ghost 6.0 or later (launch_1.0.0)
- Documentation in HTML
- Sample content you can import into Ghost
- 12 months of updates and support from the people who built it
Requirements
A Ghost 6 site: Ghost(Pro) on a plan that allows custom themes, or self-hosted Ghost. Memberships and paid tiers use Ghost's own members feature and its Stripe connection; the theme adds the pages and the paywall design. Demo photos are not included in the download.
// features
What's included
- Gradient homepage hero: your title, the site description, a signup form and the newest featured post inside a tilted browser window
- Changelog: add an internal tag like #v 2.4.0 to a post and it gets a version badge, a place on the Changelog page timeline and a "New" pill on the homepage
- Release notes template: lists whose items start with New:, Improved: or Fixed: get coloured labels, and every screenshot sits in a browser frame
- Browser frames for screenshots in any post with the internal tag #frame, with your product's address in the bar
- Announcement bar at the top of every page; readers can close it, and a new message shows again
- Call-to-action card after every post (title, text, button and link from the theme settings)
- Comparison tables: ✓ and ✗ cells become clear icons with labels for screen readers
- Table of contents on long posts, with numbered sections
- Editor's picks, a releases row and tag chips on the homepage
- Light by default, with a deep-blue dark mode and a reader toggle
- Changelog, Topics and Writers page templates
- Membership page with tiers and a monthly/yearly switch; styled paywall for members and paid posts
- Sign in, sign up and account pages
- Reading progress bar, image lightbox, galleries, callouts, toggle cards and code blocks
- Self-hosted fonts (Plus Jakarta Sans, JetBrains Mono)
- Fully translatable, 19 theme settings, no jQuery
Compatibility & tags
Changelog
v1.0.0 · 2026-09-30
- First release.
// faq
Questions about Launch
No. Launch is a theme for Ghost, the open-source publishing platform. It needs a Ghost 6 site, either on Ghost(Pro) with a plan that allows custom themes, or self-hosted Ghost.
No. You upload the zip in Ghost Admin and change colours, homepage sections and text in the theme settings (19 of them). The documentation walks through every setting. Custom CSS is optional.
Yes. The theme includes a membership page with your tiers and a monthly/yearly switch, a styled paywall for members-only and paid posts, and sign-in, sign-up and account pages. Payments run through Ghost's built-in Stripe connection, so you keep your subscribers and your revenue.
Yes. Every word the theme shows comes from a translation file, so you can translate it into your site's language.
The regular licence covers one website that you or your client run. The extended licence is for a single end product that you sell to others, for example a paid product where buyers receive a site built on the theme. If you are unsure which one you need, contact us before you buy.
Yes. Our Ghost theme install and setup service puts the theme on your Ghost site, sets your colours, navigation and homepage, connects memberships and imports your content. See the services page for the price.
Read more about Launch
Best Ghost Theme for a Developer Blog in 2026: Code Blocks, Series and Speed
Developers judge a technical blog by its code blocks in about three seconds. Here is what a Ghost theme for programmers should get right, and how Stack does it.
Best Ghost Theme for a Tech Review Site in 2026: Scores, Pros and Cons, Verdicts
Review readers skim for the score, the price and the verdict. Here is what a Ghost theme for tech reviews should do, and how Pixel builds it from plain content.
Best Ghost Theme for a SaaS or Startup Blog in 2026 (With a Real Changelog)
A software company's blog has two jobs: bring in readers who become users, and prove the product is moving. Here is how a Ghost theme can do both.
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