Launch
A bright Ghost theme for SaaS and startup blogs: a gradient hero with your lead story in a browser window, a changelog with version badges, release notes with New / Improved / Fixed labels and an announcement bar.
// overview
About Launch
Launch is a bright blog theme for SaaS products and startups. A gradient hero, a real changelog with version badges, release notes with New / Improved / Fixed labels and screenshots in browser frames help product updates turn into signups.
Who it is for
- You run a software product and blog about it
- You publish release notes and want a real changelog
- You want guides and customer stories to lead to a signup
- You sell a members-only newsletter or course on the side
Probably not for you if
- You write a code-heavy developer blog — see Stack
- You run a news site with many posts a day — see Gazette
- You review gadgets with scores — see Pixel
Pages and layouts
Page templates: Changelog, Topics, Writers, Membership, Signin, Signup, Account.
Extra post layouts: Release notes.
Getting set up
- Changelog: create a page with the slug changelog and choose the Changelog template. Add an internal tag #v 1.0.0 to each release post.
- Hero: set Hero title in the theme settings and mark your best posts as Featured. The newest featured post appears in the browser window.
- Call to action: set the CTA title, text, button and link, or leave the title empty to hide the card.
- Upload the theme zip in Ghost Admin → Settings → Design, then fill in the theme settings.
- Import the sample content if you want to start from the demo and replace it with your own posts.
What you download
- The theme, ready for Ghost 6.0 or later (launch_1.0.0)
- Documentation in HTML
- Sample content you can import into Ghost
- 12 months of updates and support from the people who built it
Requirements
A Ghost 6 site: Ghost(Pro) on a plan that allows custom themes, or self-hosted Ghost. Memberships and paid tiers use Ghost's own members feature and its Stripe connection; the theme adds the pages and the paywall design. Demo photos are not included in the download.
// features
What's included
- Gradient homepage hero: your title, the site description, a signup form and the newest featured post inside a tilted browser window
- Changelog: add an internal tag like #v 2.4.0 to a post and it gets a version badge, a place on the Changelog page timeline and a "New" pill on the homepage
- Release notes template: lists whose items start with New:, Improved: or Fixed: get coloured labels, and every screenshot sits in a browser frame
- Browser frames for screenshots in any post with the internal tag #frame, with your product's address in the bar
- Announcement bar at the top of every page; readers can close it, and a new message shows again
- Call-to-action card after every post (title, text, button and link from the theme settings)
- Comparison tables: ✓ and ✗ cells become clear icons with labels for screen readers
- Table of contents on long posts, with numbered sections
- Editor's picks, a releases row and tag chips on the homepage
- Light by default, with a deep-blue dark mode and a reader toggle
- Changelog, Topics and Writers page templates
- Membership page with tiers and a monthly/yearly switch; styled paywall for members and paid posts
- Sign in, sign up and account pages
- Reading progress bar, image lightbox, galleries, callouts, toggle cards and code blocks
- Self-hosted fonts (Plus Jakarta Sans, JetBrains Mono)
- Fully translatable, 19 theme settings, no jQuery
Compatibility & tags
Changelog
v1.0.0 · 2026-09-30
- First release.
// faq
Questions about Launch
Read more about Launch
Best Ghost Theme for a Developer Blog in 2026: Code Blocks, Series and Speed
Developers judge a technical blog by its code blocks in about three seconds. Here is what a Ghost theme for programmers should get right, and how Stack does it.
Best Ghost Theme for a Tech Review Site in 2026: Scores, Pros and Cons, Verdicts
Review readers skim for the score, the price and the verdict. Here is what a Ghost theme for tech reviews should do, and how Pixel builds it from plain content.
Best Ghost Theme for a SaaS or Startup Blog in 2026 (With a Real Changelog)
A software company's blog has two jobs: bring in readers who become users, and prove the product is moving. Here is how a Ghost theme can do both.
You might also like
all_ghostcms
GhostA vibrant, gradient-glow Ghost theme for podcasts, radio shows and audio newsletters.
GhostA personal Ghost theme for essays, notes and a digital garden: a writing heatmap, everything listed by year, growth stages, sidenotes in the margin and a Wander button.
GhostA neon gaming magazine theme for Ghost with a hero carousel, score hexagons, rating bars, platform chips and a live release countdown.